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With the backdrop of a viewpoint that coffee deserves an artisanal approach, our process focuses on roasting small batches to control as much of the environmental factors that we can, so that our finished product retains the characteristics from which it originated from.

When deciding on a roaster to accomplish our aforementioned roasting philosophy, we ironically decided to remain dedicated to the traditional means of roasting coffee, which meant using a steel drum that rotates over an open flame, as well as utilizing a combination of heat and air that are controlled separately to roast our coffee to perfection. In fact, the traditional steel drum method produced some of the most consistent and flavorful coffees when employing a “third-wave” roasting philosophy.

The ability of the steel drum to conduct, convect, and sustain heat while using a separate system of air to control that heat accomplished our roasting philosophy in the most effective and efficient manner possible. As coffee already requires a massive amount of resources to produce, and when not cultivated ethically, it can have significant detriments to the environment around it, therefore, we believe that it is our duty to use the least amount of resources to get coffee beans to its final stage, which is to your cup!

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For many of us, our elders were our greatest teachers because they had the wisdom to teach us the way we learned and not to teach us the way that they learned or thought we should learn based on “socially” acceptable teaching practices.

Since we are all different, and therefore, process information differently, there is not a right or wrong way for someone to learn. The same can be said for coffee, you cannot teach the coffee to be roasted the way you think it should be roasted, instead the coffee teaches you how it wants to be roasted, so that its inherent flavor characteristics are given its best chance to shine. Our teacher is a 12-kilogram Probat coffee roaster named from our greatest elder, our grandmother, one of the founders of Learning Styles, whom we refer to as “Rita the Roaster.”

 

 

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